Welcome to the Rebel Tech Alliance

We are a non-profit whose main objective is to stop Big Tech spying on us and monetising our personal data.

We do this by undermining the creepy business model they use: Surveillance Capitalism. And we do that by helping you move to using different tech that doesn't support that business model.

Why? Because there is a dark side to Big Tech and surveillance capitalism, far worse than you imagined, and it is NOT worth the price you think you're paying.

We can help you:

Learn - why Surveillance Capitalism and Big Tech are the root of so many problems, and how this came to be

Switch to Alternatives - we suggest alternative tech stacks, so you can change up to avoid Big Tech's creepy surveillance

Trust - which businesses do not engage in the Surveillance Business Model, via the SMBzero certification

Unite - you're not alone. There are many privacy orgs, and a huge number of individuals, who care about privacy and democracy. Collectively we can get things done

Explore the site and do your bit to undermine Big Tech's creepy empire!

Key points (TL;DR)

1️⃣ Every time you connect to the internet you are being tracked. The data harvested feeds a massive industry called the 'surveillance economy'. The business model underpinning it is called Surveillance Capitalism.

2️⃣This data is traded constantly on an online bidding system called the RTB system. The personal nature of the data has enabled 'micro-targeting' of ads (personalised ads).

3️⃣ The data is supposed to be just used for ads, but anyone can purchase it: fraudsters, government agencies (both your own and those of foreign governments), data brokers and surveillance companies.

4️⃣ Elections can be distorted because anyone can use this information to micro-target propaganda, fake news and misinformation. They do this with 'swing' voters (undecided voters), bombard them with messages to gradually change their vote.

How this site works

We have laid out the site in sequential order, so read through the Learn section in the order they are linked in the menu. The same goes for the Alternatives: the ones at the top, e.g. Ad & Tracker Blockers, are where you should start, and work your way down the menu subitems. There are links at the bottom of each page to lead you to the next section.

About Us

Team

RTA was founded by a group of rebels who share the view of surveillance capitalism that "once you see it, you can't unsee it". We want to help others see it for what it is: a toxic business model with far reaching consequences. Since 2016 we've been sickened by the growing power and influence of Big Tech, and their business model Surveillance Capitalism. We can no longer stand by while lawmakers stand down.

Politics

Don't be distracted by the presence of the word 'capitalism' in Surveillance Capitalism. It is a business model, not a political ideology. Our focus is purely on undermining that business model.

Politically we welcome anyone - left or right leaning - as long as you are pro-democracy. We choose the good parts from both sides. All we can say for certain is that extremes are unhealthy, either on the left or the right.

Company Structure

We are a UK company 'limited by guarantee', which means we are a non-for-profit with no shareholders. No shareholders means no pressure to enshittify.

Contact

📧 email us at info@rebeltechalliance.org

💡 If you would like to suggest a tech alternative for our lists, or provide a correction, please add it to our Wiki in Codeberg: https://codeberg.org/Rebel_Tech_Alliance/RTA_Static_Site/wiki/Big-Tech-Alts

Privacy policy

We do not collect any personal information from visitors to this website. We have no cookies or tracking pixels. Seriously, we have no idea that you're reading this, but we're glad that you are.