What is a better way?

"OK so Big Tech are toxic, surveillance capitalism is toxic. Why don't our governments save us, and what's the alternative?"

Why don't our governements save us?

There have been efforts in the USA under the Biden administration to implement Anti-Trust (anti-monopoly) law against big tech. There was limited success but under Trump these efforts are being reversed. The EU is also looking at this but the lobbying is so strong that laws such as the DMA and AI Act are also looking to be watered down or not enforced.

A broader approach that factors in human rights is needed, and in August 2025 Amnesty International published a paper stating this: https://www.amnesty.org/en/documents/POL30/0226/2025/en/

However the fact is that government police and national security forces source much of their surveillance powers from the data leaked via the surveillance economy. As long as this perverse incentive exists, we are unlikely to be saved by our governments.

In the meantime, it's down to us - the people

"The revolution will not be monetised"

Via our individual tech choices, played out at scale across millions of people, we can go from this:

💀 Closed box (proprietary) software under centralised control

💀 Creepy business model, surveillance capitalism, which incentivises businesses to build products that monetise your attention and destroy privacy

💀 Bully monopolies (with lack of innovation as competition is crushed) that are moving into building deathtech powered by AI

To this:

🥳 Spending time online, and communicating with each other, in non-commercial spaces

🥳 Each of us with smaller data footprints - this stops feeding their surveillance machine and protects you from hackers.

🥳 A cleaner information ecosystem - reduced mis- and disinformation since we're not 'fed' by billionaire algorithms

🥳 Healthy competition and innovation in the tech space, with products built to help people, not corporations

You do this by reducing your data footprint, and switching to ethical alternatives with these features:

✅ Privacy by design ✅ Open Source ✅ Decentralised ✅ Non-profit ✅ Encryption

➡️ START YOUR JOURNEY TO ALTERNATIVES HERE ⬅️

Ethical tech map

See where all the good stuff is made: