Why should I hate Big Tech?

Who are 'Big Tech'?

By 'Big Tech' people are usually referring to the largest tech companies: Google, Meta, Microsoft, Amazon, Apple. You will sometimes also hear about 'the magnificent seven', which adds Nvidia and Tesla to the list. Many also include the likes of Netflix, Spotify and Uber. During the AI boom we can expand even further to include Open AI and Anthropic, and surveillance data analytics companies like Palantir. We include any company that makes a significant proportion of its revenue via Big Tech's business model: surveillance capitalism.

Why you should hate Big Tech

SC stage 1 flow

There are many reasons to hate big tech, and they fall into five buckets: Monopolists, Colonialists, Unaccountable, Addictive and Surveillance.

Monopolists

Colonialists

Unaccountable

Addictive

Surveillance


It's ok to be angry about this - they never told us what they're really up to. In everyday life anger is to be avoided, but in this case anger is good: it will spur you into action - rejecting Big Tech for ethical alternatives.

OK, I'm angry. But what's powering all this?

Next➡️ Learn about Surveillance Capitalism, the business model of Big Tech